Little Do They Know The World Of Advertising - 3080 Words

Little Do They Know: The World of Advertising Art 1A Visual Literacy Vanessa W 1:00 Nicholas A Zahn University of California, Santa Barbara While the world of advertising has been responsible for creating trends and impacting culture on a monumental level, the constant manipulation and force-feeding tactics behind these agencies has created a capitalist monster that is detrimental to society. Praying on the emotions of citizens, the rent-seekers have created a mentality valuing excess over humility. The food and beverage industries, alcohol in particular, utilize trendy and enjoyable advertising techniques, giving their audience a moment to escape to a better life through their specific brand. On the other hand non†¦show more content†¦Print advertisements are the basis for the commercial branding that they use on televisions, and one can see the underlying intentions that hold high cultural ties in most of their ads. In a 2008 Jose Cuervo advertisement, what leaps out to the audience is the strategic color contrast between the image in the background, and the product itself, that seemingly shines like an aca demy award. The black and white image of a man holding up a woman in her bathing suit while both intimately having a good time creates the emotional appeal for the audience, while having in bold print â€Å"LIVE YOUR DAYDREAMS† across the middle of the artwork. This gets into the audience’s mind, because what every human is naturally forced to desire is sex, and intimacy, which is shown in this ad to be possible through the fun times of drinking â€Å"Jose Cuervo Especial†. The bottle shines in gold, and captures the attention of the receivers, while creating a relationship between Jose Cuervo tequila and â€Å"sex, intimacy, fun, and happiness† that the audience will take with them, long after they’ve seen the ad. In terms of intersexuality, the advertisement’s literal meaning is â€Å"live your day dreams†, whatever they may be, but is implying that Jose Cuervo will give you the power to live your day dreams. The dream that is bei ng implied is â€Å"love,

Literary Analysis of Brave New World Essay - 1797 Words

Literary analysis of â€Å"Brave New World.† In the Sci-fi futuristic novel â€Å"Brave New World†, published in 1932, Aldous Huxley introduces the idea of the utopian society, achieved through technological advancement in biology and chemistry, such as cloning and the use of controlled substances. In his novel, the government succeeds in attaining stability using extreme forms of control, such as sleep teaching, known as conditioning, antidepressant drugs – soma and a strict social caste system. This paper will analyze the relevance of control of society versus individual freedom and happiness to our society through examining how Huxley uses character development and conflict. In the â€Å"Brave New World†, Control of society is used to enforce†¦show more content†¦When one reflects on the period during which Huxley’s novel was written and the modern world of his time, the comparison to the socialist world cannot be ignored. The whole idea of a utopia is very similar to socialism. The World State society is under the complete control of the government. Pre-destination department chooses what people will learn, what they will do and how they will look. Each caste wears a different color clothes and does different type of labor. None of these decisions are made by people themselves. In our society, even with the socialism, where government decides what products to produce, in what quantities, and how people will live, people still have a choice and opportunity to be different. Stability and individuality in utopia are reached by taking away the individuality from people. In the World State government controls desires and consumption by creating and destroying the demand for certain objects through the psychological training of infants. Our society is more regulated than controlled by the government. We consciously vote for the government officials in hope for new regulations that would make our lives better. There are laws that are meant to prevent people in our society from harmful actions. We might not do certain things in fear of being arrested, but in the utopia people do not even think about those things simply, because they areShow MoreRelatedBrave New World Literary Analysis1449 Words   |  6 PagesIn the novel, Brave New World, written by Aldous Huxley, the author uses many literary elements to explore the issue of humans being dictated into a new world and different society in which they are taught that immoral and wrong things that are not okay in today’s society are praised upon in this new society. Huxley uses many different themes and literary elements throughout this novel to explore the many issues happening during this time of society. Throughout the novel Huxley uses a theme of brainwashingRead MoreBrave New World Literary Analysis845 Words   |  4 PagesIn Brave New World, Aldous Huxley uses vivid imagery, metaphors, and other literary devices to show that the government becoming corrupt under all of the facades they put out. He separates the government corruption into two categories; political and social. In Brave New World Huxley brings out the social and political issues he sees in the government by using satire and literary devices in his works. In Brave New World the â€Å"people† of the society rely on drugs, sex, and brainwashing to keep peaceRead MoreBrave New World Literary Analysis1538 Words   |  7 PagesBrave New World In the book, Brave New World, the author, Aldous Huxley, creates and alternated world in the 1930’s to show us how political and society were during that year. There was a lot of cruel, violence, segregations compare to the world in BNW. He also uses many literary devices to tell use what his society looks like during the 1930’s. During this time the WWii was going on and this was a big deal to the world because there was a lot of dramas and other dangerous things going on. SomeRead MoreBrave New World- Literary Analysis Essay924 Words   |  4 PagesA look into Brave New World Many times there is an underlying topic to a novel and what it truly means. For Brave New World, there are many underlying ideas as to the makeup of Aldous Huxley’s novel. For example, themes like science, sex, power, freedom and confinement, drugs and alcohol, society and class, and dissatisfaction as different themes that Huxley produces in the novel. Also there could be many symbols in the novel including, bottles and Ford. Not only are these themes and symbols throughoutRead MoreLiterary Criticism Of Feminist Criticism1145 Words   |  5 PagesTask 2 - Literary Criticism A. Summary of Literary Criticism: Feminist criticism is a literary criticism that is grounded upon the feminist theory, or by the politics of feminism. This analysis can be applied through feminist principles and gender equality to critique the language and structure of literature. Basic methods of feminist criticism include identifying with female characters and reevaluating the world in which literary works are read. B. Answers to bulleted questions: †¢ How is the relationshipRead MoreManipulated Free Will Essay1372 Words   |  6 PagesIn both Brave New World and The Truman Show it shows the negative effects this type of society can cause. In both the novel and film it shows how drug or substance abuse must be enforced to pacify and conditioning are used a means to control the subject or subjects but only lead to physical or mental deterioration of the subjects.  Before I began to break down the points I will give you a brief overview of both the novel Brave New World and the film The Truman Show below. Brave New World ThisRead MoreThe Novel Brave New World 1346 Words   |  6 PagesTitle In the beginning of the novel, the title Brave New World was an optimistic phrase, first used by John the Savage to declare what a wondrous new world he had discovered in the World State. â€Å"‘O brave new world,’ he repeated. ‘O brave new world that has such people in it.’† (Huxley 130) As the novel progresses, the atmosphere accompanying that phrase gets heavier and heavier, when finally on page 190, the phrase is used mockingly; â€Å"‘O brave new world†¦Ã¢â‚¬â„¢ In his mind the singing words seemed to changeRead MoreThe Death of John Savage in Brave New World2197 Words   |  9 Pagessociety. The final result was the destruction of their perspective visionary worlds. There was one major facet that prevented these two from creating their paradigms: utopias take away individual freedom and identity and therefore society cannot exist. Aldous Huxley’s science fiction novel Brave New World examines the large disconnect between the future and present day societies, showing how several aspects of this dystopian world lead to the downfall of the individual identity, most prominently exemplifiedRead MoreA Lexical Pragmatic Analysis of Proverbs in Femi Osofisan’s Midnight Hotel.1504 Words   |  7 PagesWhile a literary scholar would see this as metaphorical, Wilson and Carston believe that the above sentence is a case of the use of an ad hoc constituent-lion- that if modulated the meaning becomes clear: lion = a four legged carnivore lion* = the king of all animals; ferocious and brave If this sense of lion* is transferred to the sentence, one would understand that the speaker means any of the followings: a) The boy is the leader of his peers b) The boy is ferocious c) The boy is brave Ad hocRead MoreA Brave New World by Aldous Huxley1756 Words   |  7 PagesAldous Huxley is best known for his novel Brave New World, which depicts a post-industrial revolution utopia. Huxley greatly feared the ramifications to an industrialized world run by consumer capitalism, which is displayed in Brave New World. The government within the novel focuses solely on the bettering of technology and not scientific exploration and experimentation. The society’s values lie in instant gratification and constant happiness. The utopia is maintained through the means of drugs,

Arts and the Creative Process Free Essays

The main forms of expression in the arts are painting, music, theater and dance. Art disciplines have been in existence from the beginning of time. Man has an instinctive need to express himself. We will write a custom essay sample on Arts and the Creative Process or any similar topic only for you Order Now Thus, this was manifested in wall paintings in Egypt, silk paintings in the Asian communities, Greek sculptures in European cities among other artifacts. Dance The first dance is salsa. The primary element in this dance is weight change. The dancer shifts his or her weight without affecting the upper body. Only the lower body moves to the music. This is normally a partner dance. It is often performed by a man and a woman. The pace of the dance varies with the drummer’s beats. It can be very fast or moderately slow. The movements in this style are fluid since it was originally borrowed from several other influences (Cooper, 2001). The second is the Waltz. This dance was conceptualized in the 18th century in Eastern Europe. It is a ballroom dance, where the dancer glides gracefully across the room with a partner. The basic steps are relatively easy to learn. The partners hold each other close while dancing. There is a leader, the man, who shows the follower, the woman, the next step. The third is tap dance. Here, the performer wears specially made shoes that produce a clear tapping sound when they hit the floor. The tap sounds must vary to create a different resonance with each step (Dolfsma, 2004). The performer must balance his or her weight on the balls of their feet. The feet are used to produce rhythmic sounds. The final dance is the break dance. This was primarily a street dance. The style integrates suppleness and style. The breaker’s upper body must be very sturdy. The head and hands are most utilized in this dance. Music The first genre of music is pop. This is the popular music at any one time. The performers can vary in number. The songs have a melodic chorus that is easy to remember.   However, the songs are arranged in the traditional structure. The second is Rock and Roll. Guitars are the main instruments played here. The music has gained massive popular appeal over the years (Dolfsma, 2004). It is truly motivated by Blues music. There are two types, soft and hard rock. The third type is Gospel music. It is sung to express faith in Christianity. It is a substitute to conventional music in the secular realm. It is expressed in all other genres. The main theme is giving praise to God. The final genre is neo-soul. It is a fairly recent form of harmony. This music is very poetic. The themes of the songs are usually socially conscious. This music is a combination of jazz and hip-hop. How to cite Arts and the Creative Process, Essays